I have to admit, I enjoyed reading Isaacson’s bio on Steve Jobs much more than I thought I would. Being about his same age and a long-time tech watcher, I thought it was fascinating. Here are some lessons I learned through the reading.
Good things can happen when design leads and engineering follows
This is a long book (over 600 pages), but certain themes reoccurred every few chapters. One of these themes was Jobs’ relentless commitment to lead with design and follow with engineering. Most companies do the opposite. Two years ago, I heard some business leaders say that the new MBA is the MFA (Masters in Fine Arts) meaning that design was overtaking finance as most important. Granet’s book, The Business of Design: Balancing Creativity with Profitability emphasizes the growing role of design in the business world. Design brings an emphasis on look and feel that technical engineering can miss. This perspective also represents a move toward feeling and experience (affect) and away from specifications and logic (reason). This is probably a both/and rather than an either/or. Jobs’ led and leveraged this shift and Apple has led in this direction at the corporate level better than most.
The value of recruiting talent
While Jobs was notoriously domineering, he did have an eye for talent and in many cases recruited talent tirelessly. Jobs said repeatedly that he wanted and needed A talent on the team and needed to weed out B talent. In his later years, he also saw the need to seek out leaders who had a passion for product development, could hold their own in an aggressive team environment, and were somewhat revolutionary in their outlook. In my opinion, Jobs pursued this line of reasoning for at least two reasons: 1) he wanted to win and needed capable people to do so, and 2) he liked working with people who were crazy capable. I realize that these are values I often hold as well.
When people don’t have a passion for their work
Jobs admitted many times his mistake in recruiting John Sculley as Apple’s CEO and people like him. He saw them as capable, but passion-less, business operatives, solely in it for the money. Jobs liked to lead with a passion for the products and follow with business execution. For me, this perspective reinforced my desire to live out my life and calling first with a high sense of vision and then to support that vision with strategic and tactical effectiveness.
I am more like him than I thought
I would never put myself in the same league of talent and accomplishments as Steve Jobs. Many would describe him as one of the most compelling leaders of his generation. At the same time, I do value the intersection of innovation, technology and design. I also seek an integrative approach that weaves together learning, character, vision, and strategy. Like Jobs, unfortunately, I realize that I can engage unevenly in a way that can be distracting if not irritating. My intensity can be taxing on both those I live with and those I work with. While I am growing in my own self-awareness, this book highlighted how the person is sometimes the last to see these qualities.